SAYoung Malaysia

SAYoung was a short-term educational online initiative that promotes small acts for social change and community well-being during the COVID-19 pandemic.

I started the team with four (aspiring then) creatives from Malaysia, who were either in their final year of high school or in their first year of university, each with a different background, including media, psychology, animation, and architecture.

The project team produced original, bilingual content suitable for young audiences, telling positive stories and information through our original characters: Rosa the tiger, Sayang the Nepenthes, and Hei the hibiscus. Our content included animated videos, infographics, and online co-creation boards.

I was the project manager, copywriter, communication lead, research consultant, and voice actress for the character "Heibiscus (Hei)" or "花博士". I created seamless workflows and schedules for two campaigns, ensuring the deliverability of the project.

Check out the project's Instagram page here.